Eek... That does not look good. I believe Fikse clear coats their wheels. If so, you will have to get the clear coat chemically stripped, polish the wheels, and clear coat them again to protect the polished finish. It is usually impossible to save clear coat through mechanical polishing (i.e. hand glazing).
It might be cheaper to have them painted and clear coated.
A forum community dedicated to BMW E46, E90, and F30 owners and enthusiasts. Come join the discussion about M performance, turbo kits, engine swaps, builds, modifications, classifieds, troubleshooting, maintenance, and more!