It's a product they advertise on TV and I used it on a lambskin jacket (much finer leather than a seat) with GREAT results. I got the kit on eBay for like $10 + shipping, don't order it off one of those "As seen on TV" websites. Just do a search for "LiquidLeather" - I think on a car seat it will look awesome as long as you mix the right color and apply THIN coats - that's the key
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