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Audi to over take BMW as leader in luxury car sales

BMW is coming under fire from the growing might of Audi, funded by automotive juggernaut VW. BMW vs Audi is a fair fight, add in 25 BILLION in R&D money from VW and it is not surprising that Audi is catching up to BMW's sales.

Audi AG (NSU) trimmed Bayerische Motoren Werke AG (BMW)'s lead in 2012 luxury-car sales to just 2,110 vehicles in August, threatening BMW's seven-year hold on the top position in premium auto deliveries.

VW is reaping the benefits from pouring 20 billion euros ($25.6 billion) into research and development at Audi since 2002. The luxury brand now sells 12 model lines, twice what it had in 2003, including three sport-utility vehicles, the A1 compact and the R8 sports car. Audi, which ranks second in premium-vehicle deliveries since overtaking Daimler AG (DAI)'s Mercedes-Benz in 2011, has a goal of beating BMW by 2020.

Audi is likely to overtake BMW several years ahead of that target unless "there are surprising shifts in market share which I don't expect, especially in China," said Daniel Schwarz, a Frankfurt-based Commerzbank analyst. "They are the strongest growing luxury brand, and they just launched the A3, which is close to being their best-selling car in a peak year."
Read the full article - http://www.businessweek.com/news/2012-09-10/audi-trims-bmw-s-2012-global-luxury-lead-to-2-110-autos

If BMW loses its luxury car sales crown will that stop you from buying a BMW as your next car?
 
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