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for a full car, it would depend on the equipment. individually, on a coupe or sedan, retail is $3900, dealer cost is $3550. convertibles are somewhat less in both retail & wholesale. i think edmunds.com has all the information you are looking for... last i checked, most of their wholesale/retail pricing was pretty accurate.AMCbimmer said:I am not talking about MSRP. What do dealerships pay for a new ZHP 330i?